Where should I start with AI in my business?

Where should I start with AI in my business?

With a discovery conversation that maps where AI realistically pays back in your business specifically. Most owners get bogged down comparing AI tools when the right first question is “which of my repetitive tasks could AI plausibly handle, and what’s the value if it does?”

Comparing Copilot vs ChatGPT vs Gemini is the wrong starting question for an SMB owner. The right question is “what task in my business takes too much time, and is that task well-suited to AI?” The tool comes second, after the use case is clear.

Common high-ROI starting points for Australian SMBs:

  • Drafting customer emails and quotes (sales, ops)
  • Summarising long meetings (everyone)
  • Querying documents (HR, ops, compliance)
  • Excel formula assistance (finance, ops)
  • Drafting client-facing reports (professional services)

Common low-ROI starting points:

  • Replacing your CRM with AI
  • Voice agents when your call volume is small
  • Trying to automate creative judgement work

This is exactly what Step 1 (Discover) of our AI Readiness Roadmap is for — a fixed-fee 90-minute discovery that maps AI applicability across your business. You walk away with a one-page report. Most clients act on the report’s recommendations whether they continue with us or not.

Book a discovery call →

Want to talk through this in your specific business context? The first 30 minutes is free — phone or Microsoft Teams. Book a free 30-min scoping call →

All Responsible AI FAQs →

FAQ's

Some of our
Clients